Luma is an AI-powered creative platform designed to help users generate, edit, and transform visual content with artificial intelligence. Its tools support video and image generation, creative editing, and AI-powered workflows, bringing multiple generative capabilities into a single workspace.
Luma also provides access to advanced AI models and creative agents that can help users plan, generate, refine, and iterate on content. This makes Luma useful for everything from quick creative experiments to more structured video and visual production workflows.
Luma can be used for a wide range of AI-powered image and video creation tasks, from generating visual concepts to producing and refining finished content. Its combination of generative models, editing tools, and AI-powered workflows makes it useful for creators, marketers, and teams working with visual content.
Create videos from written prompts and turn ideas into visual scenes using Luma’s AI video generation capabilities.
Transform still images into dynamic video content, bringing characters, products, scenes, and concepts to life.
Generate visual concepts, scenes, characters, and creative assets from text prompts for a variety of content creation needs.
Modify, extend, reframe, and refine existing video content using Luma’s AI-powered video tools.
Quickly explore different visual ideas, styles, characters, scenes, and creative directions before moving into full production.
Create visual assets for social media, advertising campaigns, product promotion, and other marketing workflows.
Use Luma’s AI agents and creative tools to plan, generate, and refine content across multiple steps and creative tasks.
Combine AI generation and editing capabilities to support more structured video and visual production workflows.
Luma is designed for users who want to create, edit, and experiment with AI-generated visual content. Its combination of video and image generation, creative editing tools, and AI-powered workflows makes it suitable for both individual creators and professional teams.
Users who want to experiment with AI-generated images and videos without needing advanced technical or video-editing skills.
Marketers can use Luma to create visual content for social media, advertising campaigns, product promotions, and other marketing activities.
Visual creators can use Luma to develop concepts, generate images and videos, experiment with different styles, and refine creative ideas.
Businesses and creative teams can use Luma to support content production, visual prototyping, marketing workflows, and collaborative creative projects.
Luma offers subscription plans designed for different levels of AI-powered creative production. Plans provide access to Luma’s image and video generation capabilities, with higher tiers offering more monthly credits and greater access to advanced features.
| Plan | Price | Access | Usage | Advanced Features | Best For |
|---|---|---|---|---|---|
| Free | $0 | Limited | Limited | Core creative tools | Testing & experimentation |
| Plus | $30/month | Expanded | Higher limits | Creative generation & editing | Individual creators |
| Pro | $90/month | Extended | Higher limits | Advanced creative capabilities | Professional creators |
| Ultra | $300/month | Highest | Highest limits | Full creative access | High-volume production |
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